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Apple

Premium Minimalism · 极致精品

2B+
Active Devices
541
Retail Stores
40+
Years of Design

Design Philosophy

Apple 的设计哲学是"Less, but better"(少即是多)的极致演绎。从产品到界面,Apple 追求的是精密工艺与简约美学的完美统一。白色和浅灰色构成主色调,传达纯净、高级、可靠的品牌形象。每一处细节都经过精心打磨,体现了对完美的执着追求。

Design Tokens

Grayscale

#000
#1d1d1f
#424245
#86868b
#d2d2d7
#f5f5f7
#fff

Accent Colors

#0071e3
#34c759
#ff9500
#ff3b30

Typography

SF Pro — The Apple System Font

Weights: 100-900 (UltraLight to Black)

Spacing (8pt Grid)

4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64

Material Effects

Apple's Signature Glass Effect

backdrop-filter: blur(20px)

/* Apple Glassmorphism */ .apple-glass { background: linear-gradient( 135deg, rgba(255,255,255,0.8) 0%, rgba(255,255,255,0.4) 100% ); backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px); border: 1px solid rgba(255,255,255,0.5); border-radius: 16px; }

CSS Implementation

/* Apple-style Button */ .apple-btn { background: var(--apple-blue); color: white; padding: 12px 20px; border-radius: 980px; font-weight: 500; font-size: 17px; transition: all 0.2s ease; border: none; cursor: pointer; letter-spacing: -0.022em; } .apple-btn:hover { background: var(--apple-blue-hover); transform: scale(1.02); }

Key Insights